AVID Ratings Company's Paul Cardis names 10 things homebuilders can do to keep customers walking through the sales room door.

The Green Company values its customers. The company doesn't see an ending when the customer closes on their new home; they see a beginning

These Avid Award winners share a common characteristic. Read on to find out what it is.

Customer trust builds loyalty, which is essential for your business for a host of reasons

Taking a lesson from the esteemed Ritz-Carlton, PB columnist Paul Cardis shares why it’s better to trim costs than to sacrifice your company culture.

With a few notable exceptions, builders haven't figured out that if they create a disciplined, bulletproof building process, they'll have very few customer issues. And for those who do, they have time to deal with them

Every home builder has stories about clients who make the home building process more complicated. When conflicts arise, finding a satisfactory resolution depends on how well the builder and his team are prepared to respond

Don't let the market get in the way of a new-home sale. AVID Ratings' Paul Cardis explains how you can reduce your cancellations and make a profit.

Professional Builder columnist Paul Cardis explains why Technical Olympic USA’s Engle Homes division in Orlando defies market conditions to come out ahead with 206 closings in 28 days.