Post-closing customer satisfaction depends on how well the home builder handles buyer expectations throughout the sales and construction process.

Home buyers are much more likely to reveal their true feelings about a builder in a third-party survey that elicits anonymous comments.

Quinn Mortensen and Kristen Nilssen are brother and sister but also partners in Gold Medallion Homes, which builds on the Wasatch Front near Salt Lake City. It’s an unusual partnership that pulled a never-before-seen combination of top scores to win th

Jesus Ruiz is fighting to stay afloat on the Rio Grande. His small, entry- level home building firm in Laredo, Texas, was hit hard by the demise of subprime mortgages and new lending rules that disqualified 80 percent of his prospects. But his AVID Award

While America’s housing industry is in recession, winning customer satisfaction ratings are still rising in the annual AVID Award for the Best Customer Experience in the U.S.

Home builders can use secret shop companies' discoveries to train their sales staff for peak performance

Home builders have a lot to gain by implementing Web 2.0 tactics — from blogging about neighborhood developments to posting video tours of model homes. But none of these efforts work if you don't understand your online audience.

As builders reengineer their homes to make them more affordable during the credit crunch, it’s important that they don’t eliminate design features that are important to cocooning homebuyers

What do home buyers want in their homes? Turn to NAHB's 2007-2008 "Consumer Preferences Survey" to find out