To make your company stand out, select one thing you do or can do better than any other home builder in your area. Master it throughout your organization and make it part of your standard operating procedure
The builders that score best in customer satisfaction know their customers, which enables them to target their design and marketing to buyers who will be happiest with them.
Most builders believe they understand the feelings of customers, employees and vendors through sporadic feedback from sales, management or construction personnel
New materials, products, and techniques are appearing today at a faster pace than ever before, and it's important for home builders to keep up. What's at stake? Construction quality and customer satisfaction, for a start