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Management
How Well Do You Know Your Competitor?
Does knowing about your competitors really make you a better sales person? Can we rely on the Internet to gather data for our competitive market analysis? Is Internet research alone good enough or do you actually need to visit those communities? Sandy Sa
Management
Condo King Rising
Michael Lerner, 53, still looks the part of the football player he was in his youth. For that matter, he could still pass for the burly carpenter or job superintendent of his early years in the contracting business in his hometown of Chicago. You might n
Management
Thermal Mass Walls
An increasing number of homes are built with concrete walls every year — up from 3 percent to more than 16 percent over the past decade, according to the National Association of Home Builders. Concrete walls offer customers greater comfort, lower e
Housing Giants
An Influx of Infill
With the cost of land climbing and resistance to suburban sprawl mounting in some areas, GIANTS are looking for alternatives to business as usual, seeking options that will help them achieve and maintain the growth Wall Street expects. Large builders are
Management
A Beach House in the Forest
Carving a new niche in a new market with a new type of housing may be the large builder's equivalent of an aircraft carrier's slow turn. But a small, agile builder like Chicago's Tom Drake can often seize opportunities to make diversification
Management
Creating Affordable Luxury Product
Located in Reno, Nev., looking out at Mt. Rose, Montrêux is a privately gated 726-acre community that serves as a golf and nature lover's dream. Throughout the property, the terrain ranges from high desert to rolling meadows to deep forest. The
Management
Kudos!
Something to Talk About I have never written to a magazine or called a radio station to express my opinion; however, after reading Scott Sedam's August 2005 article about advertising, I thought I needed to send kudos to Scott. I have always enjoyed r
Management
Best Practices for Quality Framing
A house's frame is its skeleton. The frame not only provides the structure and shape of the home, but it also affects the quality of the mechanicals, interior finishes and exterior finishes. Problems resulting from a poor framing job usually don'
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