Sales + Marketing Getting the Message: Successful Marketing Campaigns for Selling Homes Sales and marketing requires deploying a vast array of skills to reach a wide range of people. Here are takeaways from companies that nailed it
New-Home Marketing Show Houses Test Drive RFID Chips As radio-frequency identification moves from nifty gadget to part of our daily life, some builders are tapping its potential
Sales + Marketing Executive Corner: Angela Harris on Branding and Selling Homes As an Experience Angela Harris' company, Trio Environments, uses a combination of market research and merchandising to appeal to consumers' lifestyle aspirations
Opinion Local Home Builders = Local Heroes Regional builders have deep roots in the community, and that's one of the keys to success
New-Home Marketing New Ideas Needed for an Underserved Market The single-person household is now the second largest household type
New-Home Marketing 5 New-Home Market Design Trends Architects say seamless movement between rooms, even between indoors and outdoors, can charm homebuyers
New-Home Marketing Top Designs: Serosun Farms—a Taste of Farm Life in the Chicago Suburbs John DeWald & Associates creates a sustainable farming community with new homes
Awards 2015 Nationals Winners Are Reigniting Sales Winners of the NAHB's National Sales and Marketing Awards help generate sales as the housing market returns
New-Home Sales Home Builders, Here's How to Craft a Precise Plan for Sales Success Using a systematic formula, you can zero in on your target market and fine-tune your offerings
New-Home Marketing New Housing Lags Behind New Arrivals Zillow Market Trends found that waves of new residents are outpacing new housing stock in the most expensive U.S. rental markets. Take Los...
