New-Home Marketing When Selling Energy-Efficient Homes, Words Matter Terms that convey the upside of energy savings while addressing consumer desires go a long way in selling high-performance
New-Home Marketing Point of Entry Failing to build entry-level homes now could mean fewer homebuyers in the future
New-Home Marketing Cracking the Code Tight margins, impact fees, land costs, and buyer expectations conspire to make entry-level homes a tough code to crack. In House Review, we...
Awards 2016 Nationals Winners: Savvy Salesmanship Defined The year's top entries blend creativity, innovation, and sophistication in marketing new homes
Sales + Marketing 20 Simple Marketing Lessons for Home Builders These 20 one-sentence actions can be implemented right now for marketing success
Sales + Marketing How to Turn Browsers Into Buyers Homebuyers on the hunt are obsessed. Here’s how your website can capitalize on their drive and focus
New-Home Marketing How to Leverage Outdoor Spaces Exterior living space is one of the most commonly requested features in a home. Here’s how to work it into your plans to make the most of outdoor spaces
New-Home Marketing A Builder's Advice on Marketing Homes in 2016 National industry shifts and emerging markets are predicted for the coming year, reflected in changing buyer demands
New-Home Marketing 2016 Design Trends: What's In and What's Out A leader in home building research and development shares what buyers will be seeking this year
New-Home Marketing Under 40 Builders: Matt Neumann, Neumann Companies Matt Neumann prepares for the next business cycle and the opportunity that solar presents
