Seasoned builders share what homebuyers have taught them about delivering the best possible customer experience

Delivering homes that are affordable, appealing, builder-friendly, and profitable is a tall order—or is it? These prototypes offer answers to the affordable housing dilemma

Today’s land costs, development fees, and labor issues make it incredibly difficult to build homes for buyers on the lowest rung

Two of the largest, most significant buyer groups are in different stages of life, yet are often drawn to similar features in a home. Here’s a look at those intersecting tastes—and how to maximize them

The groups that bookend the market want many of the same things in a home

To meet sales, marketing, and profit objectives, a firm grasp on a precise number isn’t just a good idea—it’s essential

Today’s design centers take a page (or two) from successful retailers to improve the buyer experience

Those under the age of 35 now make up the largest share of homebuyers

Buyers under the age of 35 now make up the largest share of homebuyers