Psychographic market research expert Brooke Warrick identifies the values, beliefs, and tendencies of four prominent buyer groups.

YouTube holds great potential for any home builder who is looking to differentiate their company from the competition.

Four social marketing experts offer best practices for using Facebook, Twitter, Pinterest, and other social media tools to market your company

Home builders can benefit from location-based social networking tools like Google Places and Gowalla. Two real estate marketing experts offer tips for builders.

Increase sales revenue immediately by focusing on your point of purchase experience with prospects and customers.

In today’s market, homebuyers have come to expect incentives and discounts when buying a home. New-home sales guru Bob Schultz offers advice on effective selling using incentives