Taylor Woodrow learned first-hand the impact of implementing off-the-beaten-path marketing strategies.

With rising interest rates and a softening market, many builders face high cancellation rates as customers reconsider and or walk away from their original purchase decision. Although no builder is immune from cancellations, builders and sales agents can

To a customer, a great homebuying experience comes when the sales associate does something that adds value to their visit and puts the customer's shopping agenda ahead of their own selling agenda

Inspiration in a nutshell. Here are the results of the Housewarming Gift Contest that Professional Builder held for its readers back in July. The online version of the article contains more information and all of the submissions we received. Enjoy!

The Estridge Companies in mid-February unveiled a design studio and corporate headquarters in an unusual place — a mall — giving the company a new way to brand itself in the communities it serves. And if the concept works the way the firm&#39

Selling homes by capitalizing on your builder's reputation.

To make your company stand out, select one thing you do or can do better than any other home builder in your area. Master it throughout your organization and make it part of your standard operating procedure

7 best practices that lead to superb customer satisfaction