WCI Communities, Sivage Homes, and William Lyon Homes are among the builders that are connecting with buyers in new ways through the use of tablet computers.

Builders across the country are turning to tablet technology at a growing rate — and for a host of business applications.

CertainTeed Insulation has introduced three new online tools to help building professionals better market efficiency improvements to homeowners.

The Internet has revolutionized the way customers work with Realtors. Yet most builders have yet to alter their Realtor programs. New-home sales expert John Rymer offers tips for maximizing Realtor relationships.

Understanding generational influences could be the difference between closing the sale and having potential buyers walk away. Here are some things you should know about how various generations make purchasing decisions, and negotiating strategies that co

Plenty of consumers are shopping around for new homes, but they believe they can’t buy until they sell. New-home sales and marketing guru Bob Schultz offers tactics for converting these hot prospects into sales.