Profit management requires constant focus and proactive involvement to know the cost and to analyze the results of your marketing expenditures

For many builders, business is good if not excellent. When that is the case, the possibility that success can lead to complacency becomes more prevalent

A comprehensive strategy for reviewing and improving your sales operation

Compared with men, women have a different approach to the process of purchasing a home and, in many cases, ultimately decide which house to buy

Selling energy-efficient systems requires a bit of comparative math to make the value and savings more tangible to potential homebuyers

Bad reviews are a fact of business, but as more embittered consumers vent their frustrations on social media, those opinions can shape the perception of your brand

In looking ahead to 2013, we asked builders who placed in the middle of the pack in our survey about the lessons they learned from the downturn, and how they are applying that information to future opportunities.