Twitter, Facebook, YouTube, LinkedIn. Are they a waste of time and energy, or are they a serious marketing tool in which early adapters are cashing in? Here is some insight.

Home builders have a lot to gain by implementing Web 2.0 tactics — from blogging about neighborhood developments to posting video tours of model homes. But none of these efforts work if you don't understand your online audience.

John Rymer explains why salespeople need to talk about why now is the best time to buy

Paul Cardis shared 5 tips so home builders can sell homes and help the industry at the same time

Read what this year’s winners did and get inspired

Three sales experts weigh in on tips, closings and what home builders should be doing now – and they didn’t always agree

How home builders can win over home buyers considering foreclosed homes

K. Hovnanian is providing the gifts in the form of discounts to buyers who purchase in select neighborhoods during its Anniversary Special in the month of January.

Generational expert and author Neil Howe presented the do's and don'ts of marketing to the generations