Smart homebuilders are already offering programs to get credit-challenged customers qualified.

Matt Belcher, president and founder of Belcher Homes, offers his home page to be critiqued by a panel of marketing experts.

A community developer is using a mix of targeted advertising, direct mail, group presentations and guided tours to promote a green live/work project in northern California.

These five metro areas show signs of a quicker recovery and good long-term growth.

John Rymer offers a list of 2008 dos and don’ts to get the homebuilding sales follow-up right.

Here are the sales tactics home builders need to move buyers out of those contingent contracts — that often fall out — into binding contracts.

Homebuilders’ future success will depend largely on how well they’ve maintained their brands at the local level. Here's what you can do to shore up your image.

New home marketing guru Stan Kates debates Professional Builder columnist and marketing consultant John Rymer on the question of whether Web-based marketing and sales can replace elaborate model home presentations and on-site sales staffs.

Now in its 27th year, the National Sales and Marketing Awards pay tribute to superior new-home sales and marketing achievements by individual sales and marketing professionals; home builders and associates; and sales and marketing councils.