Rick Heaston encourages you to re-examine your coaching skills.

Despite a tough market, some home builders and their sales teams aren’t being nearly aggressive enough to reel in potential buyers, say the results from a Denver-area survey.

3 National Sales & Marketing Awards Gold Winners share their “secrets” on how to sell successfully in good times and bad.

Columnist John Rymer explains why having accurate information on your competitors in the current housing market is more important than ever before.

Find out how home builder sales teams can make the energy-efficient pitch more appealing to potential homebuyers

Prepare your new sales agents to sell your homebuilding company’s homes well.

Learn to turn the perks and services you offer from price tags to benefits in your home buyers’ eyes.

One builder offers tips to running a successful home auction.

Most home builders’ sales methods are outdated. It’s time for a change