Selling energy-efficient systems requires a bit of comparative math to make the value and savings more tangible to potential homebuyers

Bad reviews are a fact of business, but as more embittered consumers vent their frustrations on social media, those opinions can shape the perception of your brand

Surveys reveal what customers are saying about how well home builders are delivering customer satisfaction and where they are failing

The 2013 BPAA winner for customer satisfaction shares its Golden Rule for creating fans.

A reminder that business is about people

Now that new-home sales have nearly doubled from their 2010 low, we are facing the challenges of a recovering market

In looking ahead to 2013, we asked builders who placed in the middle of the pack in our survey about the lessons they learned from the downturn, and how they are applying that information to future opportunities.

From what I gather in my dealings with builders and designers, our industry underutilizes spreadsheets.