New-Home Marketing Need More Leads? Think Again The most powerful key to marketing success isn’t a bigger ad budget or more web traffic. It lies in addressing conversion
Opinion A Breath of Fresh Air From This Year's Models On a new home tour in Southern California, PB's editorial director found some refreshing surprises
Sales + Marketing Boomers And Beyond: Opportunities For Builders A survey by John Burns Real Estate Consulting digs deeper into what boomers want and why
Sales + Marketing New Technology Has Changed The Game For Real Estate Marketing The prominence of sites such as Zillow and Trulia has made homebuyers smarter about what they want in a home. Real estate agents need to...
Home Technology The New American Home 2017: Kitchen and Bath Highlights The standout kitchen and bath features in The New American Home 2017 offer innovation, luxury, and new takes on the tried and true
Opinion Big Opportunities for Builders Three unmet needs and the market shifts they signal are a call to innovation; a chance for differentiation
New-Home Marketing The 13 Top Digital Trends for Builders A digital marketing expert's view on the hottest advances coming your way for 2017
Sales + Marketing Using Content That Packs Emotional Appeal If you want to market your offerings in a way that compels prospects to action, every piece of your home building company's content must have some real emotion
Sales + Marketing The Sales Process Gets Personal Millennial buyers expect personalization, and they want transparency in the sales process
