Where does price really stand in the psyche of the average home shopper? Not where you would think, according to a recently concluded study of nearly 10,000 consumers by John Burns Real Estate Consulting.
IBM, GE, and American Express are among the Fortune 500 companies that have implemented “voice of the customer” programs. Find out how VOC can help you create a customer-centric culture
Imagination and energy can accomplish as much, if not more, in the quest to connect with prospective buyers. We profile builders that are winning with guerrilla marketing tactics.
While the housing market outlook may look bleak on a national level, there are countless success stories of builders that are succeeding in the toughest conditions. We’ve asked two such builders — Michael Maples, co-founder of Trumark Homes, Danville
According to research from economists at the National Association of Home Builders, first-time home buyers are contributing to an increase in demand for smaller and less expensive new homes.
Just a few years ago simply being a “green remodeler” was enough to capture business from environmentally friendly homeowners. Not anymore.
All builders look for sales superstars, yet few companies are consistently able to make great sales hires. Here are 10 traits to look for when recruiting your next sales professional
A growing number of builders are moving into the green homes business. But marketing and selling green brings a whole new set of challenges for builders. Leading experts offer advice on positioning green in the marketplace.
