Sales + Marketing Pros, Cons of Virtual Staging Virtual staging, "digitally [inserting]" décor and other elements into the photos of a for-sale home's listing, is becoming more popular. A...
Sales + Marketing The Cure for the Common For Sale Sign Real estate startup Compass has reimagined its "for sale" signage design into modular ring posts that include LED lighting and embedded...
Sales + Marketing Homeownership, a Head Trip Builders that are mindful of what’s driving homeowner angst may discover new sales and marketing opportunities when aiming to relieve these stressors.
Sales + Marketing Best Practices Teach Your Sales and Marketing Teams to Play Nice Friction between sales and marketing can be the kiss of death for a home builder, but you can avoid it
Sales + Marketing How to Convince Customers You're the Builder They Need To attract buyers and let them know you're The One, leverage these tools
Leadership Leadership and Management—Not One and the Same Is there a difference between the two? A longtime sales expert weighs in
Sales + Marketing Pride of Place: 5 Regional Builders That Are Holding Their Own Consolidation may be making headlines, but local builders in Atlanta, Boston, Chicago, Phoenix, and Seattle show how to maintain an edge
Sales + Marketing Women, Wellness Are Major Market Forces “She Power” is a dominant market force, and buyers are also seeking technology that accounts for emotional and physical well-being and promotes wellness.
Sales Seeing the Future of Online Sales While the human touch will always be essential in home sales, technology can help by enhancing what an online sales consultant can do
Sales + Marketing What Is 'White-Boxing'? An increasing number of sellers on the luxury market are stripping the furnishings and finishes from their homes to create a clean slate,...
