Sales + Marketing Who the Housing Recovery Is Leaving Behind New data released by Zillow shows that lower-priced homes are recovering their value more slowly than higher-priced homes. More than half of...
Sales + Marketing Digital 101 for Builders Traditional marketing is no longer enough for today's builders. Here's why
Business Management An Award-Winning Strategy The process of entering awards competitions can help a company on the road to greatness
Sales + Marketing How Builders Can Harness the Power of Facebook It’s quick and inexpensive, and it’s the largest advertising game changer since Google. Here’s a crash course for home builders advertising on Facebook
Sales + Marketing A Low-Tech Secret to Help Home Builders Stay Competitive On the everlasting power of the pen—analog-style—to provide personal connection with buyers when selling homes
New-Home Marketing Need More Leads? Think Again The most powerful key to marketing success isn’t a bigger ad budget or more web traffic. It lies in addressing conversion
Sales + Marketing Best Practices How to Be More Likable When Not Face to Face Effective phone and email communication make you a more compelling person, even when you’re out of sight
Opinion A Value Proposition The market is hot, yet home is being seen as a quality-of-life investment, rather than a commodity
Sales + Marketing Boomers And Beyond: Opportunities For Builders A survey by John Burns Real Estate Consulting digs deeper into what boomers want and why
Sales + Marketing New Technology Has Changed The Game For Real Estate Marketing The prominence of sites such as Zillow and Trulia has made homebuyers smarter about what they want in a home. Real estate agents need to...
