Sales + Marketing Trading Houses: New Home Selling Program Seeks to Expand In spring 2017, home builder Lennar Corp and listing site Opendoor tested a new homebuying and selling program in Las Vegas. The companies...
Sales + Marketing Marketing by Design Center As consumer tastes and trends evolve, so should the design center. See how offering a stellar experience can translate to substantial returns
Sales + Marketing How to Encourage More Referral Sales A plan to generate up to 45 percent of this year’s homebuyers at a minimal cost is the most important piece of the home building equation
Sales Lead Tracking New Year, New Benchmarks for Measuring Online Sales The online sales world is constantly shifting, and so are ways of measuring success. Here’s an update for home builders
Sales + Marketing It's Time to Get Creative When Marketing New Homes Combining proven methods with new strategies will help set you apart
Sales + Marketing Digital Home Purchasing Platform Offers New Financing Options Home purchasing platform OfferPad has partnered with loanDepot to offer digital financing options for homebuyers, the Washington Post...
Business Management What Sales + Marketing Problem Are You Trying to Solve? Define the issue, settle on a strategy, and set targets on how to spread the message
Sales + Marketing Fixer-Uppers Sell As Fast As Other Listings New analysis from Zillow shows that fixer-upper homes are selling just as fast, and in some cases faster, than other homes on the market. ...
Sales + Marketing Harvey Barely Dinged Houston's Luxury Home Market Houston sustained billions of property damage from Hurricane Harvey, but the luxury home market there bounced right back two weeks after the...
Sales + Marketing Lower-Priced Homes Struggle To Regain Pre-Recession Value Homes in the bottom third of the market, aren’t experiencing the same post-recession recovery in value as homes in the more expensive tier....
