Sales + Marketing How Home Builders Can Tap the Power of Story to Create a Lasting Impression Making the most of leads and engaging prospective homebuyers means sharing a clear, succinct narrative about your company
Sales Lead Tracking What Is a Lead Worth? Here’s how to make sure you’re getting your money’s worth from hard-won traffic, prospects, and appointments
Opinion Time For a Listening Tour? Are you taking full advantage of the information that's available?
Sales Lead Tracking Email Marketing—Just One Part of the Follow-Up Process Those compelling, well-written emails you spent half a day composing? Good start, but they’re just one step in an important chain of events
Sales + Marketing Brands Target Millennial Consumers Through Nostalgia Current sales to the nation’s future are buoyed by connections to the past.
Sales + Marketing The Beginner-Boomer Confluence Two of the largest, most significant buyer groups are in different stages of life, yet are often drawn to similar features in a home. Here’s a look at those intersecting tastes—and how to maximize them
Digital Marketing Reaching Your Target Audience in a Competitive Online Landscape If you’re not using all possible resources to pursue everyone who has shown interest in your product, you need to start—today
Sales + Marketing Examining the Inventory Riddle In some markets, plummeting supply doesn't matter right now
Sales Do You Know Your Breakeven Point? To meet sales, marketing, and profit objectives, a firm grasp on a precise number isn’t just a good idea—it’s essential
Opinion Staking a Claim In a time of consolidation, there are still regional builders that prevail in their markets
