Sales Lead Tracking Here's How Builders Can Improve Lead Follow-Up Online sales leads are crucial to business, but a new survey finds builders aren’t taking enough advantage, and their failure to follow up means they're missing out on new leads
Sales + Marketing Home Builders' Design Studios Go for a Retail Spin Today’s design centers take a page (or two) from successful retailers to improve the buyer experience
Customer Satisfaction The Power of Positive Is Mission Critical Sales are important, but positive customer experience is a gold mine
Sales + Marketing 30 Ways To Make Your Housing Website A Sales Magnet In today’s world, creating a strong website for your company is important. A website with a pre-Y2K appearance in 2016 is going to give...
Opinion The Power of Passing it On Whether via social media or in-person conversation, there's undeniable power in word of mouth
Sales + Marketing Best Practices Going the Distance With Sales Leads For more effective follow-up with long-term prospects, email is the tool of choice for home builders—if you use it properly
Awards 2016 Nationals Winners: Savvy Salesmanship Defined The year's top entries blend creativity, innovation, and sophistication in marketing new homes
Sales + Marketing 20 Simple Marketing Lessons for Home Builders These 20 one-sentence actions can be implemented right now for marketing success
Sales + Marketing How to Turn Browsers Into Buyers Homebuyers on the hunt are obsessed. Here’s how your website can capitalize on their drive and focus
