Business Management Kevin Oakley: My 3 Biggest Mistakes in Business There’s a lot to learn from a marketing exec who speaks openly about past blunders. Here's your chance to listen and learn
Sales + Marketing Study Shows Which Digital Tools Aid Homebuyers This year's Home Buyer Conversion Report helps builders use technology effectively to draw customers, close deals, and sell homes
Economics Sales + Marketing: Hidden Perils of a Hot Market Brisk business means increased revenue, happy salespeople, and satisfied shareholders. If you're less than prudent, it can also spell danger
Market Data + Trends Report Sheds Light on Millennials and City Living A recent study by the Urban Land Institute finds Millennials aren't swapping the suburbs for city living, as many prefer to dwell in centrally located neighborhoods
Sales Lead Tracking CRM Systems: How a Good One Can Strengthen Sales Choosing the right customer relationship management system allows you to manage the customer life cycle to increase your bottom line
New-Home Sales Home Builders, Here's How to Craft a Precise Plan for Sales Success Using a systematic formula, you can zero in on your target market and fine-tune your offerings
Sales + Marketing How the Internet Informs Homebuyers A large swath of homebuyers believe they’re better consumers because they use online technology
Sales + Marketing Best Practices Market Research—Keep It Current For optimal sales and profit performance, market research can’t simply be a one-time effort
Sales + Marketing There’s More Than One Way to Market Green Homes If you’re only selling energy efficiency, then you're not seeng the big picture, and you may even be alienating young buyers
Sales + Marketing Getting the Message Out With buyers still relatively scarce, home builders have to be shrewder than ever with their sales and marketing strategies in order to be...
