Coronavirus Resources and Information Get Used to Virtual Sales, It’s Likely the New Normal The pandemic forced the entire housing industry to change fast, replacing virtual showings and sales with in-person appointments, resulting...
Sales + Marketing Challenging Times = Emerging Sales Opportunities Disruption in real estate sales is a recipe for new collaborations between home builders and real estate agents
Sales + Marketing Is Facebook Still Relevant for Builder Marketing? Should builders continue to market homes for sale on Facebook? And, if we are nearly sold out of inventory and lots for 2020, what should we...
Sales + Marketing Sales Training: Not Just for Hard Times Editorial Director Denise Dersin interviews leadership coach and sales trainer Chad Sanschagrin about why sales training is as necessary...
Coronavirus Resources and Information Online Homebuying Makes Way for Sight Unseen Bids With the increase in virtual selling tools and shortened listing times, making a bid on a home sight unseen has become easier and more...
Sales + Marketing Best of The Nationals 2021 These standout entrants from NAHB’s 2021 National Sales and Marketing Awards (The Nationals) reflect the changing times, with campaigns that focus on new normals
Sales + Marketing Your Next, Best Sales Tool: the Marketing Technologist How newly created sales positions in your company will drive success in an increasingly digitized reality
New-Home Sales A Message for New-Home Salespeople: Stop Trying to Sell Homes You’re not in the sales business. You’re in the knowledge business
Sales + Marketing Online Leads Account for 51% of Home Builder Sales Online sales growth for the past five years signals buyer preferences were already changing, but the pandemic helped accelerate the trend...
Sales Why (and How) to Right-Size Your Online Sales Program How builders can meet the expectations of today’s prospects and tomorrow’s new-home buyers
