Sales + Marketing Best Practices How to Communicate in a Crisis Community action, a clear brand voice, and empathetic communication are key tactics to let people know where you stand and what to expect
Sales + Marketing How to Use a Homebuyers’ Imagination to Sell a Home High-end appliances and a trendy curbless shower may get a buyer excited, but what will really seal the deal on a home is when they start...
Sales + Marketing How Do You Value Home Design? A picture is worth a thousand words––but how about a thousand dollars? For a set of good floor plans, it is worth that and more, according...
Sales + Marketing Buyers, Sellers Eagerly Await the Return of Open Houses For all the glitz and glam of 3D and virtual home tours, buyers and sellers are aching for the return of open houses, according to a survey...
Digital Marketing New Normal for Master Planned Communities' Sales, Marketing If there was ever a time for builders to pivot toward digital marketing and virtual tools, the pandemic would be it. Though builders of...
Sales + Marketing Fewer Builders Using Incentives to Bolster Sales Now More than half of single-family builders are using incentives to bolster sales and limit cancellations, according to an NAHB/Wells Fargo...
Sales + Marketing Your Sales Attribution Method Is Lying to You No matter what methods you choose to directly attribute sales from marketing, chances are they’re not telling you the complete story
New-Home Marketing 'OK Google, What Do Buyers Want?' How to identify buyer trends and apply them to your marketing
Sales + Marketing Builders Offer Innovative Incentives to Drum Up Sales After homebuyer demand took a nosedive, home builders still needed sales to keep their businesses alive. So they got creative: Some...
Master Planned Communities Master Plan Maneuvers: Product Segmentation Strategies A look at how properly segmenting product types in a master plan requires forethought and synergy across teams
