Sales + Marketing New iPhone App Could Take 3D Virtual Home Tours Mainstream Since the pandemic, video tours and open houses are the new normal, but now that Matterport has launched an app that allows iPhone or iPad...
Sales Learn the Art of Selling a Home Using Floor Plans Once you are confident in reading floor plans and all their symbols, one of the most important ways to use a floor plan to sell a home is to...
Sales + Marketing Home Builder Will Pay 6 Months of Mortgages for Healthcare Workers, First Responders Though new home sales have been on the uptick, they’re still nowhere near healthy. One home builder in Texas, Megatel Homes, has an unusual...
Sales + Marketing How to Adjust Your Social Media Strategy for an Isolated Audience In times of crisis, many business owners’ initial reaction is to cut back on the marketing budget. It makes sense to plan for uncertain...
New-Home Marketing Messaging That Matters Right Now in the Homebuying Process What should home builders be saying right now to inspire homebuyers to choose a future in one of their homes?
Sales + Marketing Twin Cities Housing Market Goes Live Online FaceTime is no longer just for long distance relationships or calling your Nonna. Now, it’s more likely than ever that it is your client on...
Sales + Marketing 5 Ways to Virtually Show Your Home in Today's Market Like happy hours, family gatherings, and conference calls, open houses are back on—online, at least. Many realtors and builders cannot show...
Coronavirus Resources and Information What Can Builders Market During a Pandemic? Try Empathy and Security During a crisis such as the COVID-19 pandemic, consumers are looking to brand marketers for two things: support and security
Sales + Marketing How to Sell a Home From a Floor Plan With the coronavirus limiting in-person interactions that potential buyers can have with a home, builders and sales consultants must become...
Business Management NAHB Webinar: How to Keep Buyer Traffic Flowing Despite COVID-19 The coronavirus pandemic is affecting almost every American’s daily life in some way, including builders. One of the biggest impacts for...
